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*Plus 4 simple ways to craft a message employees won’t ignore.
How do we build an effective, resonant message in a communications climate already saturated with content?
Corporate FAQs often read more like talking points than questions real people might actually ask. That’s why Air Canada’s FAQ about its rewards program is so refreshing.
When Mary Barra became CEO of General Motors, she famously cut the company’s 10-page dress code down to just two words:
Email has been the dominant form of business communication for over 20 years. So why do professionals still feel uncertain about the right words to type before they leave their name?
Guidepost Advisor is a (roughly) twice-monthly blog written by Guidepost principal David Leibl. You can read the blog on our website or subscribe to get it delivered to your inbox.